For Mary Kay Ash, this was always mission possible. After experiencing inequality in the workplace, she knew she had to make a change, not only for herself but for all women. When she launched her business in 1963, Mary Kay Ash dedicated her life to empowering and uplifting women. She helped put them in control of their own futures, while disrupting the idea of “business as usual” forever. 

Mary Kay began with a simple but radical idea for its time: Create opportunities designed for women and recognize achievement through community, mentorship and support. 

The brand grew globally by pairing beauty with entrepreneurship, introducing first-of-its-kind recognition programs and a people-first approach that reshaped how success and leadership could look.

Mary Kay Ash built the Company on values of inclusion, respect and care, embedding recognition, accountability and personal confidence into everything from product development to business practices. 

Leading up to 2020, Mary Kay had expanded into countries around the world, establishing a legacy rooted in the power of community, product integrity and transformational impact.

Mary Kay continues to show up for women, by women — on their terms.

Beauty that supports real life.  

Community that always welcomes. 

Confidence that grows when it’s shared. 

Mary Kay isn’t about following a single path – it’s about making space for everyone. We’re invite everyone, not invite only!

Beauty, at its best, doesn’t happen in isolation. It’s shaped together — in everyday moments, the messy and frame-worthy — and transformed into something more powerful and enduring because it’s shared. And when women share beauty, it’s more than something to wear. It’s permission to be exactly where you are: Learning. Trying. Failing. Becoming. 

We have always focused on the beauty that helps women empower women the world over. Believing in others before they believe in themselves — and telling them so. Championing shared progress over solo perfection. Showing up for one other, even when it’s hard. Walking beside one other as we rise and pulling others up as we go. Mary Kay has always stood for a feeling of belonging that makes us all want to become more ... More daring. More fulfilled. More ourselves. 

And that’s exactly what we’ll continue to be.