Adding serums to your skin care routine is a great way to help your skin experience a high-quality skin care product with additional benefits without changing your daily regimen. Keep reading to discover which serums could help you see the skin you’ve always dreamed of.
WHAT ARE SERUMS?

Serums are thinner, lightweight formulas that absorb fast and deliver specific, advanced benefits. People usually use serums to supplement their everyday skin care routine by adding some additional skin benefits. We suggest choosing a serum based on your specific skin care needs.
YOUR SERUM SNAPSHOT
SKIN CARE TIP: HOW TO APPLY SERUMS

Follow these tips to make the most of your serum routine!
- Order of Application: Apply after cleansing, toning and applying a booster.
- Application Technique: Massage the serum into your face and neck, avoiding the eye area, with upward and outward strokes until it’s fully absorbed.
- Layering Serums: If you’re using multiple serums, apply them one at a time instead of mixing them.
PROVEN BENEFITS YOU CAN SEE
Mary Kay’s R&D team studies the effects of our serums on skin cells with in vitro testing, performs clinical studies to measure improvements in skin and conducts consumer studies to see if the users observed or perceived the effects we desire.
1 U.S. Pat. Nos. 8,747,926 and 8,481,090 and Other Pats. Pend.
2 Based on in-vivo testing
3 Based on in-vitro testing
4 Results based on in-vitro testing
5 Based on in-vitro testing of key ingredients