Hydration How-To

Healthy, hydrated skin can be yours with the right tips and products.


Open jar of Mary Kay Hydrogel Eye Patches.

You know that moisturizing your skin is an important part of your skin care regimen, but lately you may have been hearing about the need for hydration. What’s the difference between moisturizing and hydrating your skin? In short, there is none. Hydration and moisturization are essentially the same thing. But no matter how you say it, key products that hydrate your skin are integral parts of your skin care routine.
A luscious textured smear of the Mary Kay Intense Moisturizing Cream

Go With the Glow

Don’t let the dry winter air dull your glow. Achieve lit-from-within skin using just five simple steps.

1. Exfoliate effectively. Opt for solutions that remove dull skin and reveal a radiant layer beneath. 

2. Make masking moves. Increase skin’s moisture levels for 24 hours* or use TimeWise® Moisture Renewing Gel Mask to hydrate specific areas.

3. Moisturize all over. Address dryness on your face, elbows and cuticles with the versatile Mary Kay Naturally™ Nourishing Oil and Mary Kay Naturally™ Moisturizing Stick. You can even apply the oil to the ends of your hair to show it some love!

4. Boost your complexion. Use TimeWise® Luminous 3D Foundation for a light-reflecting finish and 12 hours of moisture. 

5. Mattify when necessary. Keep your glow under control with an on-the-go solution.

Your Self-Care Strategy

Life is busier than ever and if you’re not careful, taking care of yourself will be last on your to-do list. Stay ready for a self-care session with products that put your mind at ease and bring the spa experience home.

Taking care of yourself both inside and out is a key to living a balanced life. Going through the steps of nurturing your physical appearance can work wonders for your emotional state. In short, skin care is self-care. 

Use the time spent freeing your pores of impurities with the Clear Proof® Deep-Cleansing Charcoal Mask as a moment of mindfulness, closing your eyes and being still as you reflect on what you’re grateful for. Feel the stress of the day melt away with Mary Kay Naturally™ Exfoliation Powder and enrich your skin with Mary Kay Naturally™ Nourishing Oil. Mindfully check in on yourself and show others how they can, too.


The amount of women who said skin was calmed and instantly hydrated by TimeWise® Moisture Renewing Gel Mask.


A powerful humectant known to moisturize the skin and help with water loss. Found in Mary Kay® Hydrogel Eye Patches.

24-Hour Hydration

The TimeWise Repair® Lifting Bio-Cellulose Mask increases skin’s moisture levels for 24 hours.*

3X Increase

Bio-physical testing showed that skin hydration was immediately more than tripled after application of TimeWise Repair® Volu-Firm® Night Treatment With Retinol.

Shea Butter

Protects, enriches and softens skin. Shea butter is known to contain omega-3s, which are known to help maintain skin’s natural moisture barrier. Find them in Satin Body® Silkening Shea Lotion.

Back-to-Back, 12-Hour Moisturization

Each of the creams in TimeWise® Miracle Set 3D™ moisturizes for 12 hours. When used together, that’s all-day hydration!

TimeWise® Daytime Defender Sunscreen Broad Spectrum SPF 30  and TimeWise® Nighttime Recovery


Hydration Education

Don’t miss out on moisture because of dehydrating habits and skin care misinformation. Instead, discover debunked myths and lifestyle tips that keep your skin quenched.

Myth: People with oily skin don’t need hydrating products.
Fact: Oily skin can become dehydrated, especially after excessive cleansing. A light moisturizer – or one formulated for oily skin such as Mary Kay® Oil-Free Hydrating Gel – is recommended.

Myth: Dry skin can be improved by drinking water.
Fact: While drinking water contributes to a healthy lifestyle, it won’t immediately improve dry skin. However, including a moisturizing step in your skin care routine can help.

Skinvigorate Sonic™ Skin Care System from Mary Kay lying next to bubbles.

Superior products aren’t the only way to increase and maintain your skin’s hydration. Using a humidifier in dry months, during winter or when you spend a lot of time in air-conditioned areas can help you see a difference in moisturization. Try to avoid taking long showers in hot water to help with moisture retention. Make the most of hydration products by preparing skin with Skinvigorate™ Sonic Skin Care System and regular exfoliation.

Stock Up. Save Skin

Keep on hand as many of these hydrating products as you need for a moisture-packed roster.