Learn more about the Mary Kay® program, Beauty That Counts™, and how and where it is helping women and children.


Mary Kay has a long-established history of helping others – a philosophy that Founder Mary Kay Ash was passionate about. In that heartfelt spirit, the global Mary Kay® charitable program, Beauty That Counts™, is making the world a more beautiful place – inside and out. Millions of dollars have been donated from the sale of Beauty That Counts™ products to organizations that are transforming the lives of women and children.

Learn more about Beauty That Counts™ products through the years
See where Beauty That Counts™ is transforming lives throughout the world


  • Through the support of Mary Kay Inc., The Mary Kay FoundationSM has awarded $28 million to domestic violence prevention programs and women's shelters in all 50 states and $16 million to cancer.
  • The Mary KaySM sponsored two groundbreaking PBS documentaries surrounding the issue of domestic violence – "Breaking the Silence: Journeys of Hope" in the fall of 2001, and in 2005, "Breaking the Silence: Children's Stories".
  • One in three teens is the victim of physical, sexual, verbal or emotional abuse in a dating relationship. Mary Kay Inc. is partnering with nonprofit organization Break the Cycle to sponsor the interactive "Ending Violence" DVD. This preventive education curriculum teaches teens about healthy relationships. The partnership continues at enddatingviolence.com, an online petition aimed at encouraging lawmakers to help end teen dating violence.
  • Since the 1980s, Mary Kay Inc. and members of its independent sales force have lobbied Congress and state legislatures on issues including insurance coverage of mammograms for women, the Violence Against Women Act and most recently, teen dating violence awareness and prevention.
  • Mary Kay Inc. and The Mary Kay FoundationSM partnered with the Arbor Day Foundation to construct Nature Explore Classrooms at domestic shelters across the country – the first of their kind to be built at women's shelters. The classrooms are outdoor learning spaces designed to allow the powers of nature to help children learn, play and heal from abuse.
Mary Kay Independent Beauty Consultants support The Mary Kay FoundationSM  helping women and children around the world.


Learn how Mary Kay is helping support women’s and children’s issues in the Asia-Pacific.


The commitment to giving by Mary Kay can be felt across the globe. Here's just a glimpse at how we're changing the lives of women and children in communities around the world.


Since 1996, The Mary Kay FoundationSM has awarded $28 million to shelters and domestic violence prevention programs in all 50 states and $16 million to cancer researchers and related causes throughout the U.S. In Canada, The Mary Kay Ash Charitable Foundation also addresses domestic violence and cancers affecting women. More than $300,000 has been awarded to women's shelters and community outreach programs across Canada, while more than 100,000 women fighting cancer have benefitted from the Foundation's work with the Look Good Feel Better®


The Asia-Pacific region takes to heart its support for various women's issues, education for girls and efforts to end domestic violence. From donating funds to supporting computer literacy among underprivileged girls in India to building libraries for children in Korea, to funding education for impoverished girls in China, to partnering with the United Nations Development Programme and the China Women's Development Foundation to promote female entrepreneurship in China. the Mary Kay subsidiaries in the region have made significant contributions in making a difference for women and children.

Learn more about Mary Kay’s efforts to foster women’s and girls’ personal growth, education and wellness in the Asia-Pacific.


Europe's charitable focus also remains steadfast on women and children. Efforts include Mary Kay Ukraine's commitment to breast cancer awareness and care and Mary Kay Spain's work with an anti-trafficking organization. Our European region's focus on children's issues includes Mary Kay Germany's support of children with disabilities, Mary Kay Kazakhstan's contributions to help with surgeries for children with limited auditory abilities and Mary Kay Russia's donations to support free operations for children with facial injuries. And this is only a small sample of the extraordinary caring shown in Mary Kay markets throughout Europe.


Latin America dedicates its time and resources to helping end domestic violence. Funds have been donated to provide refuge for children. Free psychological, medical and legal support is given to help women and children suffering from domestic violence. Mary Kay Mexico even co-sponsored an international education seminar for shelters and a campaign to create awareness about violence against women, including a hotline. Mary Kay continues to give back in Latin America to help ensure a better world for women and children.


  • Haiti Earthquake — Mary Kay donated $100,000 (USD) to the Red Cross to assist relief efforts.
  • Hurricanes Rita and Katrina (Texas and Louisiana, U.S.A.) — Mary Kay contributed more than $5 million (USD) in cash donations, in-kind and product donations to help the victims of these devastating hurricanes. More than $1 million (USD) aided general Hurricane Katrina relief and long-term rebuilding efforts.
  • Habitat for Humanity — Since 2006, Mary Kay Inc. has sponsored numerous Habitat for Humanity homes across the United States built by employees and members of our independent sales force.
  • Tabasco Flood, Mexico — Mary Kay Mexico joined Habitat for Humanity to help build several homes for families affected by massive flooding in late 2007. In addition, Mary Kay Mexico employees collected money, clothing and food to help displaced residents.
  • Wenchuan Earthquake (China) — During the 20 months following the devastating Sichuan province quake, Mary Kay China donated over $1.6 million (USD) in materials and cash, including 60 temporary shelters and emergency relief through the Red Cross Society of China. An additional $1.4 million (USD) is allocated for 2010 and 2011 for post-disaster reconstruction, including assistance for women starting businesses, employment training for women and rebuilding schools.
  • Victorian Bushfires and Queensland Flood (Australia) — Mary Kay Australia and New Zealand donated $5 from every sale of its Mary Kay® Ultimate Mascara™ to The Salvation Army's Bushfire and Disaster Relief Appeal.
    Mary Kay President and CEO David Holl represents the company in support of Habitat for Humanity.