• Basic Guidelines
  • Shades by Eye Colour
  • Experimenting With Colour

Pick Your Eye Colour Shades: Basic Guidelines

The right eye colour and eye colour formula make all the difference. Discover how different effects from eye colours and formulas can work for you.

Pick Your Eye Colour Formula

Mineral Eye Colour

1. Mineral Eye Colour has skin-loving benefits and is versatile: it can be worn alone, as an eyeliner, or combined with cream eye color. It’s long-lasting, fade- and-crease resistant, and contains antioxidants.

2. Cream Eye Colour is long-wearing (for up to 10 hours), waterproof and can be worn alone or as a primer with mineral eye colour. Its lightweight formula makes it easy to wear and is great for new makeup users.

Emphasize Your Eyes

Coordinating eye shades based on eye colour can work for basic colour pairing, or for a great place to start when trying out new eye shades.

Pick Your Eye Colour Formula

Mineral Eye Colour

1. Mineral Eye Colour has skin-loving benefits and is versatile: it can be worn alone, as an eyeliner, or combined with cream eye color. It’s long-lasting, fade- and-crease resistant, and contains antioxidants.

2. Cream Eye Colour is long-wearing (for up to 10 hours), waterproof and can be worn alone or as a primer with mineral eye colour. Its lightweight formula makes it easy to wear and is great for new makeup users.

Four Ways to Wear a New Eye Colour

Trying a new eye colour is really easy! Here are some great ways to feel confident when trying something new.

1. As a wash of colour

Apply eye colour lightly from lashlines to brow bones. Add layers to build intensity.

Use the Mary Kay® Eye Colour Brush from the Mary Kay® Brush Collection with mineral eye colours or Mary Kay® Cream Eye Colour/Concealer Brush* with cream eye colour.

Learn how to create a wash of color using the right tools.

2. As an accent

Sweep a neutral shade across the eyelids and up to brow bones. Apply accent shade in the creases, starting at the outer edge and shading inward. Blend.

Use the Mary Kay® Eye Colour Brush and the Mary Kay® Eye Crease Brush from the Mary Kay® Brush Collection.

Learn how to accent eyes using eye color and the right brush.

3. Line luxury

Apply neutral eye colour all over eyelid. Then, using the Mary Kay® Eyeliner/Eyebrow Brush from the Mary Kay® Brush Collection, apply a new mineral eye colour to the upper and/or lower lash lines and blend.

You can even apply your mineral eye colour on top of a pencil eyeliner for a dimensional effect. Then use the Mary Kay® Eye Smudger Brush to soften your eyeliner look.

Use Mary Kay® Eyeliner/Eyebrow Brush to apply and Mary Kay® Eye Smudger Brush to soften and blend.

Learn how to create a luxurious eye look by applying eyeliner first.

4. Create drama with colour

Use colour – not just black – to create a smoky eye.

Learn how to use color, not just black, to create a smoky eye.

Pick Your Eye Colour Formula

Mineral Eye Colour

1. Mineral Eye Colour has skin-loving benefits and is versatile: it can be worn alone, as an eyeliner, or combined with cream eye color. It’s long-lasting, fade- and-crease resistant, and contains antioxidants.

2. Cream Eye Colour is long-wearing (for up to 10 hours), waterproof and can be worn alone or as a primer with mineral eye colour. Its lightweight formula makes it easy to wear and is great for new makeup users.

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