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Thanks to the efforts of Mary Kay Independent Beauty Consultants worldwide,
Mary Kay’s global cause-marketing initiative, Beauty That Counts®, has generated millions of dollars to help make the lives of women and children in need just a bit more beautiful. A portion of the sale from each of these earmarked Mary Kay® products benefits organizations dedicated to promoting the education, self-reliance, health and well-being of women and their families – because when women thrive, beautiful things happen.

See where Beauty That Counts® is transforming lives throughout the world

The Mary Kay Ash Charitable Foundation

Throughout her life, Mary Kay Ash showed others how to live and how to give. She gave hope to women who lacked opportunity, self-esteem and financial support. Now her legacy of love lives on through The Mary Kay Ash Charitable Foundation. 

The mission of the foundation in Canada is to support women living with cancer through the Look Good Feel Better® program and to help end violence against women by providing grants to women's shelters and community outreach programs.
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Turning Belief Into Action

Mary Kay Ash believed that motivation, recognition and an unlimited opportunity could transform women and empower them to achieve a better life for themselves and their families. Sadly, one in four women in Canada today will be the victim of violence during her lifetime. 

To support them along their healing journey, The Mary Kay Ash Charitable Foundation's Shelter Grant program has donated more than $1.241 Million to shelters and outreach programs across Canada.