Lash Intensity® Mascara

9 g


Magnify. Maximize. Multiply the look of your lashes. That’s intense!

    • Expand and extend with our only mascara dedicated to multidirectional performance.
    • With 200% more volume, it’s like adding the thickness of two lashes onto every one; plus, get 84% longer-looking lashes!*
    • Special Double-Impact™ brush designed to plump while combing through to lengthen the look of lashes.
    • Mineral-rich, high-impact pigment envelops each lash in a perfect shade of black.

*Based on an independent clinical study measured by an expert grader after applying two coats of mascara

NOTE: In electronic media, true colors may vary.

All prices are suggested retail

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  • Overview
  • Application Tips
  • Key Ingredients
  • How It Works

Lash Intensity™ Mascara

Get wow-worthy volume plus irresistible length with Lash Intensity™ Mascara. Featuring a specially designed, asymmetrical Double-Impact™ brush, lashes look multiplied and exaggerated with all-day wear that resists smudging. Plus, mineral-rich, high-impact pigment delivers the perfect shade of black for stand-out lashes.

Application Tips

  • Place brush at root of lashes and use a back-and-forth motion as you work the brush along the length of the lashes.
  • Follow up by rotating the brush 180 degrees as you sweep from root to tip to help the dual brush zones work through the lashes.

Key Ingredients

  • Just like your hair, “styling” your lashes every day can take a toll. So Lash Intensity™ Mascara is formulated with Pro Vitamin B5 to help protect, condition and strengthen lashes. Pro Vitamin B5 is commonly used in shampoos and conditioners to attract moisture in the air and bind it to the hair.
  • Our mascara also is formulated with an emollient fatty-acid compound shown to bind 170% of its weight in water to help prevent lash breakage during makeup removal.
  • Plus, the formula contains vitamin E, a well-known protective antioxidant.

How it Works

For volume: The short bristles are designed as the “volume zone” to create a formula reservoir. Plus, a single reservoir row is incorporated without bristles to allow additional formula pickup.[from updated positioning story] With every coat, a healthy dose of mascara gets deposited from the reservoir to the root of lashes to help build volume.

For length: The longer bristles create a “combing zone” designed to give each lash intense individual attention. With each stroke of the brush, precisely placed bristles are engineered to stretch and extend the formula, hugging lashes all the way from the root up to and beyond the very tip.